When I saw these Sony ads on TV, I headed over and looked them up online immediately. I wanted to confirm that I witnessed the PS3 seamlessly sprout tentacles, shoot machine guns, evolve between organic and mechanical objects, blow my mind, etc.

(Direct link in case the youtube link doesn’t last.)

From the official Playstation Blog, “the icons and characters of the PS3 world come to life in the vivid black onyx world of the PS3 and nearly burst out of its seams.”

Yep, that sounds accurate.

I hope I will be able to work on something that cool someday. If I were good enough to do that, I would actually be able to buy a PS3.

****UPDATE***** 

I found the studio that was behind the work; it was done by Superfad. Well done.