Univision Promo: Chasing Butterflies

My network promo for Univision features Greydis Gil chasing after some butterflies created entirely in Cinema 4D and composited with her in After Effects.

Here is a Univision Promo I did featuring the lovely Greydis Gil. I want to apologize first for the music. It was not up to me to use a track that was written by Mario and Luigi in the Mushroom Kingdom.

This one took a long time to create. I started by making a butterfly in Cinema 4D that was comprised of the pieces of the Univsion logo. I imported the logo as splines and textured each piece to match the corresponding colors. Then I animated the movement of the wings by linking them together with xpresso and driving them with some user data I keyframed. I flirted with the idea of making a sine wave control the movement of the wings, but it looked better to add a little more randomness to the speed and movement of the wings flapping, so I took the manual animation route. I can tell you are on the edge of your seat.

When out of nowhere I defined the path that the butterfly was to fly and attached the butterfly’s position by aligning it to the spline and animating the start and end position. I added a vibrate tag to offset the position and rotation of the spline slightly in order to give the butterfly a little more realistic flight path; it moves more sporadic this way like a real butterfly would. Once I did this for one butterfly, I duplicated many instances of it and tweaked all the animated parameters to make each butterfly different than the next in terms of the way it looks and moves. I refrained from naming them all.

I positioned each butterfly carefully in the scene to get the right distribution through the duration of the animation, making sure of things like they wouldn’t overlapping each other. I tried to make it look as random and natural as possible by neurotically adjusting and constantly tweaking my creatures for hours to have them fit perfectly in my world. I bet that is what God feels like on a day to day basis.

I divided the butterflies into drones and heroes. The drones are the butterflies that fly aimlessly through the scene and carry on their way. They are n00bs. The heroes are the ones that interact with the talent and need to be in a specific spot at a specific time during the animation to make it appear as if they are being swiped at by the net. I ramped up some of their movements as the net is going by in order to make it seem like they are trying to escape urgently.

For the final logo, I had to come up with something that went with the way the scene is shot. She looks up as if something is coming from high up so you have to do something along those lines to make it convincing. They originally suggest I make the butterfly turn into the logo, but that is pretty predictable since it already is the logo. I decided to make the logo big and in 3D and have butterflies nesting on it and flying towards it. Besides looking like a “U” and a butterfly, the logo also looks like a flower, which is naturally what a butterfly would be attracted to. Much like I am attracted to Greydis Gil.

Greidys is the lovely lady in this promo, and I have not seen her at work since I’ve been here at Univision. I really, really wish I would have. If I saw her in the hallway I would approach her and tell her that I am the clever and rather striking young man that was fully capable of surrounding her in imaginary butterflies, so I could obviously make her wildest dreams come true. Then she would say something to me in Spanish and I would have no idea what it meant. Google translate wouldn’t help because I would have trouble spelling and remember what she said. It was probably something quite romantic and how she longs for an hombre like me. But alas I will never know for sure…


No Responses to “Univision Promo: Chasing Butterflies”

Your Name: (Required)

Email Address: (Required)


Your Comments: