Fix it in Post: Summer Campaign

If by any chance you’ve seen a commercial break on Univision in the past few months you’ve probably seen my promos for the network, suggesting you to enjoy the summer on Univision. Since it’s August already, I strongly recommend you tune in ASAP and absorb one of the many different promos I did for summer before it’s too late for you to disfruta el verano. They feature various on air personalities doing cheesy-fun summer stuff outside. Strangely I myself was not cast to be in any of the fun vignettes with beach balls, picnics, and tropical drinks with umbrellas in them. Weird. Maybe next time.

But you know you’ve hit it big when your work is featured across the web among articles wondering how Paulina Rubio looks in a bathing suit after having a baby.

Each promo ends with a shot of a nice summer scene where I placed an animation of the Univision logo splashing out of the water. The one shot that was deemed the most important of all the endings was a tilting shot from the hotel balcony overlooking beautiful Miami Beach. It was to make you want to jump through your TV on the spot and hopefully land in the Atlantic, except that it looked like this:
green beach

/sad trombone

Awwwww. Why is it all…green? Did we have to shoot directly into the sun? There’s no detail in the water and sky, you know, the stuff that will make it look kinda nice. Really, this is the shot I’m supposed to work with? OK BRING IT:

Basically I created a scene that wasn’t technically real at all, I replaced, enhanced, and added just about everything you see. This is what I feel like a beach is supposed to look like, whether you can actually find a beach that looks like a postcard is not TV’s problem. I could direct you to way better effects breakdowns from bigger studios to show you that the best composites actually go unnoticed, and you have toruble figuring out what parts of the the image are real and what’s been fixed in post production, or you probably don’t think about it at all.

I started by tracking the camera move so that I could position all my new layers properly in the animation. The originally clip needed a massive color correction, the white balance of the camera wasn’t even close, so I had to remove a lot of green to make the beach look somewhat normal. The sun had blown out the exposure and made the water and sky look awful, so I basically took the water detail from the right hand side of the screen and finessed it into the left side of the screen so there would actually be something there. I replaced the sky with a clear image, and color corrected both new pieces to look very saturated and rich, something to original image lacked entirely. From here it was adding the 3D logo I animated in Cinema 4D, as well as compositing the water into the composition. I wish I knew how to use Real Flow, but the water is from the Compositor’s Tool Kit from Digital Juice. I matched up some pieces and had to time remap the clips just so the splashes and condensation looked right with the logo. Then I added a fake sun to make the image a little hazier, I simply placed it in the same spot as the original sun.

The result is a scene that would be nearly impossible to capture in nature, but since you are accustomed to seeing picturesque beach scenes like this, you hardly give it a second thought as to if it’s real or not. And then you rewind your DVR to watch Chiquinquirá Delgado float by on the raft again.

Yea I really wish I could have gone on location for this shoot.

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