It took me awhile to come up with exactly what I wanted to do for this contest. The theme was Compose an engaging animation or motion graphic video incorporating the Photoshop brand logo that illustrates the theme of “See What’s Possible.”  I ended up taking the design of my web site and animating it, hence the similar look of the random elements coming out of the computer.

The bulk of the work was done in After Effects, with some Photoshop, and I even managed to use a little Cinema 4D in there, I couldn’t resist. The color spectrum look comes from the “Color” blending mode (shocker). The steps are shown after the jump. Basically I exported a color wheel from Shake:    

Then I went about animating my elements the way I wanted it to:

I adjusted the saturation of a lot of my images, because the color overlay blending mode replaces all of the color information but it retains the saturation. So in order to allow more color to show through on my elements, I reduced the black levels on a lot of my elements.The final result:

I thought it came out well, I mixed the music too in Garageband. I hope it came out well enough to win the first prize of $20,000.