It stands for Work That I Wish Was Mine. When I see something online or on TV that I wish I was good enough to make, I’ll try and find a clip of it.
Helio is a newer cellphone company that seems to market towards younger people. I’m not really sure if they are popular enough to take a chunk out of the existing wireles providers like AT&T, Verizon, etc. But that doesn’t really matter because they have some really cool commercials.
I saw this one on TV the other day: