Univision Holiday Campaign Animation

This animation I made aired throughout the holiday season on Univision. My producers wanted it to be similar to the animation I did for their summer campaign.

The actual logo animation is a very simple spin inside Cinema 4D, it’s not going to rock anyone’s socks off. I created a very reflective red material for the logo because I wanted to try and make it look like it was a Christmas ornament.

The part I ended up liking the best were the gold ribbons, which were a technique I developed after to avoid dealing with the frustrations of working with Cloth in Cinema 4D. I hate using Cloth in Cinema 4D, I will avoid it at all costs. The ribbons are a Plane object modified with a Spline Wrap deformer to get their overall shape and control their path on a Helix spline. But if you stop there you have just a flat and dull looking line circling the screen. The key to making them float and fly in an organic manner was to apply a Displacer deformer to them as well. If you bump up the Height of the Displacement and the Global Scale of the Noise pattern you pick in your Shading options, you can get a wide level of displacement that makes the ribbon look more natural as it flows through the scene. Then you can just change the Seed value on the Noise shader and you’ll get different looking patterns for the ribbons, and you can find one that you like the best. Much easier than using cloth for ribbons.

Loading...