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Univision Holiday Campaign Animation

This animation I made aired throughout the holiday season on Univision. My producers wanted it to be similar to the animation I did for their summer campaign.

The actual logo animation is a very simple spin inside Cinema 4D, it’s not going to rock anyone’s socks off. I created a very reflective red material for the logo because I wanted to try and make it look like it was a Christmas ornament.

The part I ended up liking the best were the gold ribbons, which were a technique I developed after to avoid dealing with the frustrations of working with Cloth in Cinema 4D. I hate using Cloth in Cinema 4D, I will avoid it at all costs. The ribbons are a Plane object modified with a Spline Wrap deformer to get their overall shape and control their path on a Helix spline. But if you stop there you have just a flat and dull looking line circling the screen. The key to making them float and fly in an organic manner was to apply a Displacer deformer to them as well. If you bump up the Height of the Displacement and the Global Scale of the Noise pattern you pick in your Shading options, you can get a wide level of displacement that makes the ribbon look more natural as it flows through the scene. Then you can just change the Seed value on the Noise shader and you’ll get different looking patterns for the ribbons, and you can find one that you like the best. Much easier than using cloth for ribbons.

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Musical Particle Streaks

Here’s a sample of some particle streaks that I made in After Effects using Trapcode Particular. They were for Univision’s Upfront presentation in 2011, where the network unveiled new programming and company statistics for the upcoming year. It was like a big interactive Powerpoint presentation, except Pitbull performed. I’ve never made a Powerpoint presentation with Pitbull.

This was the opening sequence of the event, almost like a countdown with musical instruments tuning up before the show was about to start. I didn’t have a whole lot of time to do this, less than I would have liked. Each shot with a musician was to be contained in one of 8 screens spread around the New Amsterdam Theater in New York. The trail was designed to lead the audience across the stage to the next screen, and have the trail die off in the next frame. I couldn’t really show that without the actual set up in the venue, so I just combined them into one video for the post.

Each streak is actually 4 different kinds of emitters: one for the puff of smoke in the beginning, the main fat streak, the other skinny streaks, and the floating dust particles. I probably set a personal record for most particles ever used, they were a bit heavy when rendering in HD.

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Short & Gray: Sweep Text

You better believe that Sweep NURBS can make text look cool.

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I made a Tube

I made a tube in Cinema 4D.

I will now answer your questions about the tube:

Q: I’ve watched the tube and I’m confused. What exactly does this tube do?

A: The tube doesn’t really do anything per se, it is what it is. It moves, and then the pieces inside it move.

Q. I see. How did you go about creating this tube?

A: Well I was trying to come up with a different way of presenting/containing/revealing some text in Cinema 4D. Instead of having the letters just sit there, I put them in a tube that kind of looks like those things at the bank or the basis for Teenage Mutant Ninja Turtles. I used MoDynamics to get the right feel for the letters to behave in their new vacuum sealed world. Then I altered the position and rotation of the tube to shake things up and have the contents bounce around. I added some marbles inside there because I felt like it. Then I added reflections and materials in order to make it look cooler and we arrived at the tube which stands before us today.
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Short & Gray: Roller Coaster in Cinema 4D

For the longest time I tried to build this complex roller coaster scene and it never went anywhere. I wanted to build a theme park around it or do some cool materials on it, but I could just never get it to become anything that wowed me. Basically I built the track around the text, and unfortunately I had to keyframe the cars to death, this doesn’t run on some sort of physics system.

I thought I could use an Align to Spline tag, but the animation wasn’t smooth enough because the car had to slow down and speed up fluidly on certain parts of the track. And it took me back to high school physics when we discussed roller coasters, and from that I learned that each car in the coaster makes up the speed in terms of the system, which is the combination of all the cars combined. So each car had to be angled and positioned individually, instead of just cloning a couple cars and being done with it. It was a huge hassle, so that’s why there are only 4 cars, because it took forever to put them in the right position.

All in all it’s OK, I purposefully kept the camera far back so you wouldn’t notice a few sketchy details.

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Short & Gray: UFO Abduction

A Cinema 4D conspiracy theory.

I’m going to New York for like 2 weeks, trying to make something happen. Peace.

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Short & Gray – Jiggle Text

So I’ve got all of these unfinished projects that are just rotting on my hard drive. I come up with an idea and don’t know what to do with it. They are usually pretty simple, and I rack my brain trying to come up with a ground-breaking way to present my simple idea. It usually results in a dead end. So instead I’m just going to start posting them under the umbrella of “Short & Gray.” Since they will have just a plain old gray texture and be 5 seconds or less, the title fits. Maybe I will be able to use them down the road as part of a bigger project; it’s always good to have a library of random designs built and ready to go.

This is the first one, called Jiggle Text. It’s just some simple MoGraph using a Step Effector and a Delay Effector. The text is bouncy in a Jello type of way.

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Text and Arrows – MoGraph’s Formula Effector

Here’s a little something something I came up with just adding a bunch of effectors together in MoGraph.

The main effector in charge here is the formula effector. That is controlling the motion of the text flowing around and the floating of the arrows. The random effector and target effector are also involved. I also like the candy or bubble-gum color scheme got going on here.

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Drum Kit made with MoGraph

Here’s an animation I made in CInema 4D using Mograph. It’s a drum kit, made of words, that reacts to the beat.

OK so, I don’t think I’ll be getting a job in the music industry coming up with catchy beats. I made this crappy beat in Garageband, and hooked up each drum to a separate Sound Effector to drive the animation. I could make a better beat, but I wanted to make something simple with all the drums involved. I think it’s a cool way to visualize a drum set. The font is called Chunk Five and it’s my new favorite.