Live Performance Graphics: Upfront 2013

I had to create graphics for a segment of Univison’s 2013 Upfront presentation in New York City, a weather alert that interrupts the show because it’s snowing outside, which was a themed segue to the debut of a new show.

I had to create graphics for a segment of Univison’s 2013 Upfront presentation in New York City at the New Amsterdam Theater. An Upfront is basically a fancy powerpoint presentation touting a networks past accomplishments for the year while demonstrating what else is coming on the horizon, and it gets exceedingly more elaborate each year. My animation was supposed to be a weather alert that interrupts the show because it’s snowing outside, which was a themed segue to the debut of a new show.

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Basically received the direction to try to make it look like a news broadcast, just a quick bump that wipes to an exterior snow shot of Central Park. They were also going to pump fake wind and snow into the theater to sell the the effect some more.

We are currently redesigning the graphics for one of our news shows, and my producers referred me towards that. The graphics involve a lot of rings so I started adding all sorts of Tube primitives, Torus primitives, Sweep NURBS, and Radial Cloners just to create this elaborate looking ring design. I moved the camera and the object, trying to make this a complex looking shape. When all else fails and you have like 2 or 3 days to model, light, texture, and animate something that needs to look like it could belong on broadcast TV, you don’t get too picky or philosophical with questions like WHAT DOES THIS SHAPE MEAN MAN?

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In After Effects I brought in the camera from Cinema 4D, so I could composite in some wind and snow that looks like it belongs with the ring. These weren’t 3D particles, just 2D clips I put in there pretty quickly, but they work well in the scene. I added some camera shake too which I tend to like, it makes the camera feel like it’s being affected by the motion design.

So that was the piece for the main screen, but I also had to create complimentary graphics that go along with the rest of the stage. There were secondary screens throughout the theater that needed to be tied together with the big screen on stage. I composed a bunch of tech overlays and scanline objects together, with some text that read “Weather Alert” all in red to contrast sharply with the cool blue look in the center. The final result was kind of cool and kind of cheesy in the delivery, but I still like how it came out.

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