Univision Holiday Campaign Animation

This animation I made aired throughout the holiday season on Univision. My producers wanted it to be similar to the animation I did for their summer campaign.

The actual logo animation is a very simple spin inside Cinema 4D, it’s not going to rock anyone’s socks off. I created a very reflective red material for the logo because I wanted to try and make it look like it was a Christmas ornament.

The part I ended up liking the best were the gold ribbons, which were a technique I developed after to avoid dealing with the frustrations of working with Cloth in Cinema 4D. I hate using Cloth in Cinema 4D, I will avoid it at all costs. The ribbons are a Plane object modified with a Spline Wrap deformer to get their overall shape and control their path on a Helix spline. But if you stop there you have just a flat and dull looking line circling the screen. The key to making them float and fly in an organic manner was to apply a Displacer deformer to them as well. If you bump up the Height of the Displacement and the Global Scale of the Noise pattern you pick in your Shading options, you can get a wide level of displacement that makes the ribbon look more natural as it flows through the scene. Then you can just change the Seed value on the Noise shader and you’ll get different looking patterns for the ribbons, and you can find one that you like the best. Much easier than using cloth for ribbons.

Fix it in Post: Summer Campaign

If by any chance you’ve seen a commercial break on Univision in the past few months you’ve probably seen my promos for the network, suggesting you to enjoy the summer on Univision. Since it’s August already, I strongly recommend you tune in ASAP and absorb one of the many different promos I did for summer before it’s too late for you to disfruta el verano. They feature various on air personalities doing cheesy-fun summer stuff outside. Strangely I myself was not cast to be in any of the fun vignettes with beach balls, picnics, and tropical drinks with umbrellas in them. Weird. Maybe next time.

But you know you’ve hit it big when your work is featured across the web among articles wondering how Paulina Rubio looks in a bathing suit after having a baby.

Each promo ends with a shot of a nice summer scene where I placed an animation of the Univision logo splashing out of the water. The one shot that was deemed the most important of all the endings was a tilting shot from the hotel balcony overlooking beautiful Miami Beach. It was to make you want to jump through your TV on the spot and hopefully land in the Atlantic, except that it looked like this:
green beach

/sad trombone

Awwwww. Why is it all…green? Did we have to shoot directly into the sun? There’s no detail in the water and sky, you know, the stuff that will make it look kinda nice. Really, this is the shot I’m supposed to work with? OK BRING IT:

Basically I created a scene that wasn’t technically real at all, I replaced, enhanced, and added just about everything you see. This is what I feel like a beach is supposed to look like, whether you can actually find a beach that looks like a postcard is not TV’s problem. I could direct you to way better effects breakdowns from bigger studios to show you that the best composites actually go unnoticed, and you have toruble figuring out what parts of the the image are real and what’s been fixed in post production, or you probably don’t think about it at all.

I started by tracking the camera move so that I could position all my new layers properly in the animation. The originally clip needed a massive color correction, the white balance of the camera wasn’t even close, so I had to remove a lot of green to make the beach look somewhat normal. The sun had blown out the exposure and made the water and sky look awful, so I basically took the water detail from the right hand side of the screen and finessed it into the left side of the screen so there would actually be something there. I replaced the sky with a clear image, and color corrected both new pieces to look very saturated and rich, something to original image lacked entirely. From here it was adding the 3D logo I animated in Cinema 4D, as well as compositing the water into the composition. I wish I knew how to use Real Flow, but the water is from the Compositor’s Tool Kit from Digital Juice. I matched up some pieces and had to time remap the clips just so the splashes and condensation looked right with the logo. Then I added a fake sun to make the image a little hazier, I simply placed it in the same spot as the original sun.

The result is a scene that would be nearly impossible to capture in nature, but since you are accustomed to seeing picturesque beach scenes like this, you hardly give it a second thought as to if it’s real or not. And then you rewind your DVR to watch Chiquinquirá Delgado float by on the raft again.

Yea I really wish I could have gone on location for this shoot.

Univision Promo: James Bond Watch

I guess I play the role of Q in this promo for Unvision features Raul de Molina of El Gordo y La Flaca. He is supposed to be James Bond and I was in charge of creating this gadget watch for him to use. Instead of having it turn into an Aston Martin, a gun, or an Aston Martin made of guns, I made it turn into the Univsion logo. I suppose I should just stick with C4D instead of MI6.

The original clip contains none of the moving parts, it’s just a plain close-up on the watch. The gold watch itself is probably worth more than every car I’ve ever had. I can’t imagine spending that much money on a watch (not that I actually have to worry about it) that only tells me what time it is and looks like clunky and ugly. I am an authority on men’s fashion so I should know.
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Univision Promo: Taxi Drive By

A lot of questions arise from this Univision Promo and I don’t have the answers. Why are they waiting for a taxi on a bench? Are there taxi benches out there in the world? Why does the taxi refuse to stop for them? What kind of taxi is capable of brining tropical fun and cocktails in coconuts as it speeds past? Is this like the international cousin of the Cash Cab? I just don’t know, I learned a long time ago that sometimes you have to shut off your brain and do your work, because trying to make sense of what you are working on is a fruitless pursuit.

This one was pretty basic, it stars Lili and Raul from El Gordo y La Flaca. I was given a 3D car model and I made it look like a yellow taxi, it goes by so fast that you don’t need to sweat the details. Then I just needed to clean up the image a bit, add a little more style and movement to the sign, and add some leaves to the foreground to make the scene a little deeper.

Univision Promo: Chasing Butterflies

Here is a Univision Promo I did featuring the lovely Greydis Gil. I want to apologize first for the music. It was not up to me to use a track that was written by Mario and Luigi in the Mushroom Kingdom.

This one took a long time to create. I started by making a butterfly in Cinema 4D that was comprised of the pieces of the Univsion logo. I imported the logo as splines and textured each piece to match the corresponding colors. Then I animated the movement of the wings by linking them together with xpresso and driving them with some user data I keyframed. Continue Reading

Univision Promo: Spanish Maja

Here is a new Univision Promo I did with Cinema 4D and After Effects. They needed it done fast earlier this month because they wanted to air this network promo right after the coverage of the World Cup ended, and they were hoping Spain would win and they could air this promo that has an obvious Spanish theme to it. I got it done with a quick turnaround thanks to MoGraph as always. Continue Reading

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