Yep, They Bother Me Too
99% of the work I create nowadays is car commercials. Compared to anything and everything else you see on TV, they set the quality bar pretty low. You know exactly what I mean.
I’ve done hundreds of them. My work tends to look better than those extreme examples, but nonetheless, most car commercials are doomed before I even get to edit one thing. I can only imagine that most people who see car commercials on TV either:
a. Tune it out completely, rendering the advertising message useless.
b. Change the channel.
c. Groan/roll eyes/ sigh/other symptom of aggravation.
d. Some combination of a, b, and c.